Why startups fail?

Leroy Yau
Startup rethink
Published in
3 min readMar 6, 2020

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It’s a pretty boring topic. Many people have written about it. And if you Google on this topic, you will find that most articles don’t really describe the root causes of why startups fail, rather they are simply describing what happens when startups fail.

For example, most have the top reason as being “building something people don’t buy” (or lack of PMF, building something people don’t love, etc). But that’s stupid. That’s not…

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